Saturday March 24, 2012: I awake at 7:45 am to prepare for
my day. I turned on the television and started watching the morning edition of
Sportcenter. Besides the commercials that consisted of new car ads, local car
dealership ads, Scott’s turf builder ads, and various other ads intended for
men, different companies sponsored a lot of the segments within the show. Home
Depot, Kia, and E-Trade were a few that I remember off of the top of my head
that actually sponsored segments of the show. It’s such an interesting way to
get your business’ name out there. Many people change the channel during
commercial breaks so by sponsoring a segment in a popular show or broadcast it
will reach people who are actually paying attention to the show.
I arrive at work at 2:00 pm. I work at a shopping outlet
center. As I am walking around attending to customers, I hear being broadcasted
over the loudspeaker for specific stores in the outlet center. Music is
normally playing on the loudspeaker, but it stops abruptly every 15 minutes or
so to announce one of these ads. Stores take advantage of this method and
submit an ad that includes deals and upcoming sales for the announcing voice to
read over the loudspeaker. Since customers are already at the outlet center,
this form of advertising is a great way to get more customers. Stores must pay
the outlet center a fee to have their ad broadcasted across the center.
At 9:30 pm, my mother and I decide to go see “The Hunger
Games” at the movie theatre around us. Upon entering the theatre, I noticed
posters for movies that are either in theatre’s now, or going to be in theatres
soon. Advertising on the outside. Once we entered the theatre, I notice the
same thing only intensified. Life-sized cutouts of actors and more posters to
advertise movies are waiting for us in the lobby of the theatre. We take our
seats and the previews play one after the other. Again, there is some
advertising. Unfortunately, there wasn’t any product placement or something of
that sort in the movie. After the movie I was able to go home and fall asleep,
ending my 24-hour advertising scavenger hunt.
